An Installation by GODUTCH
in collaboration with Yari Miele

Milan Design Week 2015
at MARS Milano

We started doing other things than making chocolate and cheese together three years ago*. We learned what 'to go dutch' means two years ago*. Now we are coming out officially at the Milan Design Week 2015. Come and visit us. (*see godutch.ch) - Nader A. Taghavi

Pong is an introductory exhibition introducing GODUTCH.
GODUTCH is a collective of architects designers and artists based in Zurich, Switzerland.
GODUTCH brings core values into form and creates fresh environments.

To go dutch means to share expenses equally and split the costs of something.
In this case experiences are shared and different members contribute to the design process. Ideas and images are created individually and are tossed around from member to member. We use our memories to trigger a chain of associations with which we create our images and designs.

PONG* is an installaton in which objects and design elements from past projects are used to rediscover the potencial of creative reframing. These common and trivial objects are set into a new environment created by free association of ideas.

April 2015

Copyright for all designs, images and objects:
GODUTCH, Nader A. Taghavi, Max Korpiun

*Pong is one of the first computer games that ever created, this simple "tennis like" game features two paddles and a ball. The game was originally developed by Allan Alcorn and released in 1972 by Atari corporations.